GEM FITZROVIA HOTEL, London – A Smart Stay in the City
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Key details
About the Hotel
20-28 Bolsover Street,
London,
United Kingdom,
W1W 5NB,
Greater London
Rooms & Amenities
Gem Fitzrovia Hotel offers 86 air-conditioned guest rooms in traditional English style. Rooms include queen-sized beds, marble en-suite bathrooms, LCD flat-screen TVs, and free Wi-Fi. Executive rooms add air conditioning and mini bars. Superior rooms come with single, double, or twin beds. Triple rooms accommodate up to 3 guests with a double and sofa bed. All rooms feature 24-hour room service, tea/coffee makers, and laptop-friendly workspaces.
Dining & Bars
The hotel's XX-XXVIII Restaurant serves international cuisine for breakfast, lunch, and dinner. Omega Lounge Bar offers traditional afternoon tea, cocktails, and light bites. The bar menu includes alcoholic drinks, hot/cold beverages, and snacks. Room service is available 24 hours. Dietary options include vegan, vegetarian, halal, and kosher meals upon request.
Meeting & Events
Gem Fitzrovia has 2 meeting spaces and a syndicate room. The Portland Suite holds up to 90 guests for conferences or receptions. The Cavendish Suite accommodates 40 for meetings or dinners. The Arlington Suite fits 12 for small gatherings. All rooms have Wi-Fi, AV equipment, and natural light. Business services include printing, faxing, and video conferencing.
Location & Transport
The hotel is in Westminster, near Oxford Street and Regent Street shops. It's a 3-minute walk to Great Portland Street Station (Circle, Hammersmith & City lines) and 7 minutes to Oxford Circus Station (Central, Victoria lines). Attractions include Madame Tussauds (3 km), The British Museum (1.5 km), and Regent's Park. Airport transfers to Heathrow, Gatwick, Stansted, and London City can be arranged.
Services & Facilities
Concierge services handle airport transfers, taxi bookings, and luggage storage. The hotel has two lifts and a disabled toilet on the lower ground floor. Safety features include smoke detectors and first aid kits. Guide dogs are permitted throughout the hotel. Nearby parking is available at the National Car Park on Carburton Street.
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Choose the Room
From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Thoughtfully designed amenities for a comfortable & memorable stay
Wi-Fi
Wi-Fi in rooms
Parking
Luggage storage
Luggage storage
Locker room
24-hour services
24-hour reception
24-hour security
General
Non-smoking rooms
Free Wi-Fi
Safe deposit box
24-hour reception
VIP check-in/ -out
Express check-in/ -out
No pets allowed
24-hour security
Luggage storage
Locker room
Lift
Coffee shop
Smoke detectors
Fire extinguishers
Key card access
Services
Room service
Housekeeping
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink
Dining
In-room breakfast
Restaurant
Snack bar
Bar/ Lounge area
Special diet menus
Business
Business centre
Meeting/ Banquet facilities
Fax/Photocopying
Children
Babysitting/Child services
Spa & Leisure
Leisure/ TV room
Room features
Wi-Fi in rooms
Air conditioning
Heating
Tea and coffee facilities
Ironing facilities
Bathroom
Free toiletries
Media
AM/FM alarm clock
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Location
20-28 Bolsover Street,
London,
United Kingdom,
W1W 5NB,
Greater London
Map view
20-28 Bolsover Street,
London,
United Kingdom,
W1W 5NB,
Greater London
City landmarks
Museum
The British Museum
1.1
mi
Garden
Buckingham Palace
1.4
mi
Landmark
Coca-Cola London Eye
1.6
mi
Park
Hyde Park
1.4
mi
Landmark
Madame Tussauds London
1.9
mi
Square
Trafalgar Square
1.3
mi
Museum
National Gallery
1.2
mi
Landmark
Oxford Street
3200 ft
Square
Piccadilly Circus
1.0
mi
Landmark
Marylebone
2400 ft
Landmark
Big Ben
1.6
mi
Museum
Victoria and Albert Museum
2.2
mi
Mosque
The Regent's Park
1.3
mi
Opera House
Covent Garden
1.1
mi
Castle
Tower of London
3.0
mi
Church
Westminster Abbey
1.7
mi
Gallery
Tate Modern
2.1
mi
Palace
St James's Park
1.4
mi
Landmark
Churchill War Rooms
1.5
mi
Museum
Science Museum
2.1
mi
Art object
Sherlock Holmes Museum
1.2
mi
Harbour
Tower Bridge
3.1
mi
Gallery
Wallace Collection
3800 ft
Zoo
ZSL London Zoo
1.5
mi
Landmark
Selfridges London
4900 ft
Landmark
Gordon Square
1.2
mi
Church
St Paul's Cathedral
2.0
mi
Landmark
Seven Dials
1.1
mi
Nearby
Museum
The Cartoon Museum
2000 ft
Restaurants
Demartino London
400 ft
196-198 Great Portland Street
Kibele Restaurant & Bar
400 ft
175-177 Great Portland Street
Conchiglia
400 ft
Lynton House 125 Great Titchfield Street Corner Clipstone Street
Clipstone
300 ft
Bolsover House 5 Clipstone Street
Iberica Marylebone
600 ft
195 Great Portland Street Marylebone
The Grill @ Holiday Inn London Regent's Park
400 ft
Carburton Street Inside Holiday Inn At Regent's Park
Choconut
600 ft
161 Great Portland Street
The Lucky Pig
300 ft
Bolsover House 5 Clipstone Street
Caravan Fitzrovia
400 ft
152 Great Portland Street
Junction Restaurant
500 ft
Regent's Park Carburton Street Carburton Street
Honey and Smoke
600 ft
216 Great Portland Street Fitzrovia
Guest Ratings & Reviews
Real Guest Experiences & Ratings
Guest reviews
5.0/10
based on 16 reviews
3.5/5
based on 1195 reviews
8.3
8.3/10 based on 3458 reviews
#606 of 1,197 hotels in London based on Tripadvisor
Mike
United States,
May
2024
8.0/10
I had a pleasant stay at this hotel. The rooms were a good size, clean, and well laid out. While it was unfortunate that there were no bottles of water provided, the hot water from the tap was readily available. The only downside was the potential noise from the road, although the street was generally quiet.
Rooms
8.0
I found my room to be spacious, clean, and nicely arranged. It was a comfortable place to relax after a day of exploring the city.
Service
9.0
The hotel staff went above and beyond to make my stay special. They surprised us with swan towels and rose petals on the bed for our 21st wedding anniversary. Despite being busy, they remained friendly and helpful throughout our visit.
Location
9.0
The location of the hotel was perfect for exploring London. It was within walking distance of major attractions like Soho, Oxford Street, and the West End. Additionally, being close to Great Portland Street station provided easy access to transportation.
Dining
7.0
Although the breakfast was a bit pricey at £24, the hotel provided basic dining options. Room service was convenient but came at an extra cost. However, I found the fish and chips to be quite enjoyable.
Facilities
7.0
The hotel had standard facilities that met my needs during my stay. While there were no specific highlights, everything was functional and well-maintained.
Great location
No complimentary water
William
United States,
May
2024
8.2/10
The hotel is situated in a quiet backstreet but within walking distance of Covent Garden and Leicester Square. The rooms were nice and roomy, and the staff is very welcoming and friendly. However, the dining experience needs clarity when booking as it's actually continental and may charge for a full English breakfast, which was below expectations. The location is perfect, just two minutes from the underground and bus stations, with easy access to key attractions like Regent and Oxford St
Rooms
8.0
The rooms were nice and roomy and clean.
Service
9.0
The staff are super friendly and always smiling, providing excellent service.
Location
10.0
The location is perfect, being just two minutes from the underground and bus stations with easy access to key attractions like Regent and Oxford St
Dining
6.0
The dining experience needs clarity as it may charge for a full English breakfast, which was below expectations.
Facilities
8.0
The hotel provides good amenities for central London business trips.
Frederic
United States,
May
2024
6.8/10
The hotel is in a convenient location, close to the underground and within easy reach of key attractions. The rooms were a bit small with two single beds pushed together, and the noise level was disruptive during the early morning hours. The lack of complimentary water bottles and limited amenities like a hairdryer and toiletries were drawbacks. The service was pleasant and helpful, although the check-in process was slightly prolonged. The dining experience was marred by slow service and high prices. Despite these flaws, the hotel offers good value for its accessible location.
Rooms
6.0
The room I stayed in was not what I expected, with two single beds pushed together and a noisy environment during early hours. The absence of bottled water and essential amenities like a hairdryer was disappointing.
Service
8.0
The staff members were friendly and accommodating, making my stay enjoyable. However, the check-in process could have been more efficient.
Location
8.0
The hotel's location was excellent, within walking distance of the underground and key areas like SoHo, Oxford Street, and the West End. Despite the noise issues, the proximity to attractions offered convenience for sightseeing.
Dining
5.0
The dining experience was lackluster due to slow service and high prices, which were not disclosed in advance. This marred an otherwise good stay at the hotel.
Facilities
5.0
The hotel lacked certain essential facilities and extras, like a hairdryer, toiletries, and complimentary water bottles, impacting the overall comfort of the stay.
George
United States,
April
2024
7.0/10
The hotel is located perfectly for my needs, with a short 3-minute walk to the tube station. The room had a lovely ambiance but was too hot despite efforts. The dining options were limited, impacting breakfast choices within a certain price range, but the facility had a good selection of hot English cereals, fruit, and yogurt. The service was disappointing at check-in but pleasant for room service, highlighting a mix of experiences in different guest interactions.
Rooms
7.0
The room had a lovely ambiance but was too hot even with the fan, which affected the overall comfort.
Service
6.0
The service was a mix of experiences: unfriendly and rude at check-in, but pleasant for room service.
Location
9.0
The location was perfect for my purposes, with easy access to public transport and nearby attractions like All Soul's Langham Place Church and Regent Street.
Dining
6.0
The dining options were limited, especially within a certain price range, impacting the breakfast choices available.
Facilities
7.0
The facilities provided a good selection of hot English cereals, fruit, and yogurt, but some restrictions affected the breakfast experience.
Adam
United Kingdom,
April
2024
7.0/10
My stay at the hotel was a mixed experience. The rooms were quite small considering the price paid, and the lack of air conditioning was a downside. However, the hotel is conveniently located near various attractions. The service was exceptional, with staff going above and beyond to ensure a pleasant stay. The dining options were disappointing in terms of value for money, but the facilities were satisfactory overall.
Rooms
6.0
Although the rooms were small and lacked air conditioning, they were clean and had their own modem.
Service
9.0
The staff were really helpful and quick to address any issues, even providing compensatory gestures beyond expectations.
Location
8.0
The hotel is conveniently situated close to main attractions and public transportation, making it a prime location for exploring the city.
Dining
5.0
The dining experience was disappointing in terms of value for money, with overpriced options and subpar quality.
Facilities
7.0
The hotel offers standard facilities that meet basic needs for a comfortable stay.
convenient location
small rooms
Ken
United Kingdom,
January
2024
7.6/10
The hotel is situated at a great location near the Great Portland Street underground, providing easy access to various attractions in central London. The rooms, though slightly overpriced, are comfortable and well-equipped. The service is friendly and accommodating, despite some issues with room temperature. The dining experience, while offering tasty options, fell short of expectations. Overall, a good choice for convenience and access, with room for improvement in dining.
Rooms
8.0
The rooms are comfortable and have everything you could possibly need.
Service
7.0
The staff was friendly and attentive despite the room temperature issue.
Location
9.0
The hotel's location is excellent, providing easy access to Regents Park and key Tube lines.
Dining
6.0
The dining experience, while tasty, did not fully meet expectations.
Facilities
8.0
The facilities are convenient and well-maintained.
Great location
Pricey rooms
John
United States,
January
2024
7.8/10
Staying at this hotel in London W1 was a mixed experience. The location was excellent, being close to key areas like Fitzrovia and Euston, but the rooms were quite small, making the stay less enjoyable. The service, however, was top-notch with very professional and friendly staff members. The dining experience left something to be desired due to high prices and the lack of inclusive breakfast. Despite some drawbacks, the value for money was somewhat reasonable compared to other options.
Rooms
6.0
The rooms were quite small, making the stay less enjoyable.
Service
9.0
The service from all staff members was very professional and friendly.
Location
9.0
The hotel's location in London W1 was excellent, being close to key areas like Fitzrovia and Euston.
Dining
7.0
The dining experience was not the best due to high prices and the additional charge for breakfast.
Facilities
Angela
United Kingdom,
January
2024
7.8/10
The hotel offers a nice room, great service, and a convenient location. However, the dining options may not be worth the cost. Bag storage after check-out was a helpful touch.
Rooms
7.0
The room was nice and roomy and clean, but below the standard of a 4-star hotel with executive rooms.
Service
9.0
The service was very helpful in accommodating our needs, from quick accommodation setup to assistance with luggage late at night.
Location
9.0
The location was just where we wanted to be, close to Tottenham Court Road and Camden Market, offering easy access to transportation.
Dining
6.0
The breakfast staff were nice, but the breakfast room was cramped and the price may not be justified for the options provided.
Facilities
The hotel offers essential facilities to ensure a comfortable stay.
Philippa
United Kingdom,
August
2023
7.8/10
The hotel was in a convenient location close to the tube and within walking distance to various attractions. The rooms, although on the lower ground, were adequate but fell short of the Superior room expectations. The service was pleasant and welcoming, making for a comfortable stay. The dining options, though a bit pricey, offered a choice of continental or full English breakfast. Overall, a good value for money stay with some room for improvement.
Rooms
7.0
The rooms, located on the lower ground, were adequate but did not fully meet the expectations for a Superior room.
Service
8.0
The service was pleasant and welcoming, making the stay comfortable.
Location
9.0
The location is convenient, close to the tube and within walking distance to various attractions.
Dining
7.0
The dining options, including room service with a choice of continental or full English breakfast, were a bit pricey but satisfying.
Facilities
8.0
The hotel offered necessary facilities for a comfortable stay.
Dominic
United Kingdom,
July
2023
7.2/10
I loved my stay at the hotel. The room had beautiful period-style furniture and a luxurious bathroom, though it was a bit small. The staff surprised us with a free dessert and a bottle of prosecco, which was a lovely touch. The location was very convenient, just a short walk from Great Portland Street tube station and not far from Oxford Circus.
Rooms
8.0
The room was beautifully furnished with period-style furniture, sumptuous beds, and a superb bathroom. We received a free dessert and a complimentary bottle of prosecco, which was a nice surprise. The only downside was that the room was a bit small.
Service
7.0
The staff went the extra mile by adding balloons for my boyfriend's birthday. They were happy to accommodate our request for a slightly bigger room, but the bed turned out to be very hard, leading to a restless night's sleep. They could also use an iron for guests' shirts.
Location
9.0
I would definitely return to this hotel for another visit. The location is fantastic, just a short walk from Great Portland Street tube station and within walking distance to Oxford Circus and Piccadilly Theatre. It's also a great starting point to explore less crowded parts of London.
Dining
5.0
The dining experience was a bit disappointing. We had to wait a long time for a coffee, felt a bit neglected, and were surprised by additional charges for a full English breakfast. The quality of breakfast was average, and we felt it was overpriced compared to outside options.
Facilities
7.0
The hotel offers typical Corsican products in the dining area. Overall, the facilities were decent, but there was room for improvement in the dining experience.
Mike
United Kingdom,
July
2023
8.2/10
The hotel was very convenient for theatre in the evening and for our early morning appointment. The room was spotless, quiet, and well-equipped, but not as advertised. The location was great for exploring the West End and other areas. The dining was okay but not the best value for money.
Rooms
8.0
My room was small but comfy enough, although the TV was a bit far from the bed.
Service
9.0
The staff were friendly and helpful, making our stay enjoyable.
Location
9.0
The hotel was ideal for our plans in and around the West End, making it easy to get around.
Dining
7.0
The dining wasn't the best for the price, but it wouldn't deter me from staying again.
Facilities
8.0
The hotel facilities were satisfactory and met our needs during our stay.
Convenient location
Room not as booked
David
United Kingdom,
June
2023
7.6/10
The hotel had its ups and downs. The room, while clean and one of the nicest rooms I've stayed in London, had a few issues like the proximity to the elevator shaft. The service was professional and friendly, though the staff seemed overworked. The location was convenient, with an underground station nearby. The dining experience offered good options but was a bit on the expensive side. Overall, a decent stay with some room for improvement.
Rooms
8.0
The room was one of the nicest I've stayed in London, perfectly clean.
Service
7.0
The staff were professional and friendly.
Location
8.0
The location was convenient, with an underground station nearby.
Dining
7.0
The dining experience offered good options but was a bit expensive.
Facilities
8.0
The hotel offered various services like room service and dry cleaning.
clean
proximity to elevator shaft
Godfrey
United Kingdom,
June
2023
5.6/10
The property has a lot of charm, but the upkeep needs improvement. The rooms are well-designed but lacked bedside lights and were colder than expected. The service was extremely unhelpful with poor English skills. The location is very convenient near major London sites, but I wouldn't recommend staying again. The dining options were overpriced and limited.
Rooms
6.0
The rooms were well-designed but lacking bedside lights and cool due to heating issue.
Service
5.0
The service was extremely unhelpful with poor English skills.
Location
5.0
The location is very convenient near major London sites, but wouldn't stay again.
Dining
5.0
The dining options were overpriced and limited.
Facilities
5.0
The property requires upkeep and the service was unhelpful.
Keith
United Kingdom,
June
2023
6.6/10
The hotel has a great location, within walking distance of major attractions in London. The rooms are a mix of modern and tired-looking, but overall comfortable. The service was welcoming, but with some rude interactions. The dining options were limited and overpriced. The facilities were satisfactory, although some areas needed maintenance.
Rooms
7.0
The rooms were very suitably modern but a bit tired-looking. They were stiflingly hot.
Service
6.0
The service was mostly welcoming, although there were instances of rudeness. Some requests were attended to promptly.
Location
8.0
The location is excellent, with easy access to the tube, Regent Park, and Oxford Street. However, being next to a staff entrance affected the overall experience.
Dining
5.0
The dining options were limited and very overpriced. Room service was required for most meals.
Facilities
7.0
The facilities were standard, but some areas showed signs of wear and tear.
Great location
Limited dining options
Julian
United Kingdom,
June
2023
8.0/10
I had a lovely stay at this hotel! The room was beautiful, very clean, cozy, and comfortable, with everything I needed for an enjoyable stay. The staff were very accommodating and friendly, making me feel right at home. The location was excellent, just a few minutes from the tube station and Regent Park. The dining experience was good, with a variety of options for breakfast. Overall, a great value for money experience with a few minor issues.
Rooms
8.0
The room was beautiful, very clean, cozy, and comfortable, with a very homely feel. The only downside was its close proximity to the hallway door, which could do with a softer close to prevent banging.
Service
9.0
The staff were very accommodating and friendly, always ready to help with any enquiry or request. They truly made my stay memorable.
Location
9.0
The location was excellent, just a few minutes from the tube, Regent Park, and easily accessible to various popular spots. However, there were some roadworks in the morning that caused a bit of inconvenience.
Dining
7.0
The dining experience was good, with a traditional breakfast offering a variety of options. The breakfast room was a bit cramped, but the food selection made up for it.
Facilities
7.0
The hotel facilities were decent, providing everything I needed for a comfortable stay.